The Expert Electric rebrand balances professionalism with a friendly, modern appeal. The stylized lightbulb represents innovation, while the "EE" coil subtly reinforces the brand name.

A rounded, approachable typeface and a bold dark blue color enhance trust and recognition. The rebrand sets Expert Electric apart in the residential electrical market, making it inviting for younger homeowners. This project was a school assignment and is not affiliated with the company.