This campaign showcases the vibrant and refreshing nature of Crafty Radler’s tangerine and grapefruit blend. The design immerses the viewer in a citrus-inspired world, using dynamic fruit imagery and a warm, golden gradient to evoke a sense of energy and refreshment. The can is prominently placed with a creative, eye-catching label design that reinforces the brand’s playful personality. The typography complements the handcrafted aesthetic, ensuring brand recognition while maintaining a fresh, modern appeal.